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Saves professionals
the time associated with reading dozens of trade
publications by providing a non-stop, top-level summary
of the news; provides analytical tools that give readers
the ability to sort and search stories by topics within
an industry; gives users the ability to participate by
engaging in discussions, ranking stories and by
submitting their own “blogs” (i.e., pointers and
summaries of stories on other sites); and promotes
fairness and truth in reporting by acting as a public
forum where industry professionals can participate
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