Saves professionals the time associated with reading dozens of trade publications by providing a non-stop, top-level summary of the news; provides analytical tools that give readers the ability to sort and search stories by topics within an industry; gives users the ability to participate by engaging in discussions, ranking stories and by submitting their own “blogs” (i.e., pointers and summaries of stories on other sites); and promotes fairness and truth in reporting by acting as a public forum where industry professionals can participate